Brittney Schwertly: Did you know outlining your presentation increases the likelihood that your audience will remember your message?
Listen in and we will show you a proven technique.
Narrator: Welcome to the Presentation Mentor Podcast where we uncover the secret ingredients presenters used to woo their audiences and wow their listeners. Whether in a boardroom or a ballroom. You’ll learn how to achieve presentation greatness!
So, prepare yourself for standing ovations.
Here are your hosts, Scott and Brittney Schwertly.
Scott Schwertly: Welcome back guys! It’s great to be here. I’m Scott!
Brittney: And this is Brittney!
Scott: And today we’re gonna be talking about the importance of how to outline your presentation moving forward. I know particularly this is a topic that trips a lot of people off. They think that they can take their years of experience and just sort of wing it and wonder about when they’re up there.
And, I’ll be honest with you, it never works. You have to plan. You have to prepare. You have to really think through the structure and the layout and format of your talk every time you get for presentation.
So, there obviously number of different ways in which you can do this. Aah, you know, obviously this is a podcast so I can have this time to go through. You know, ten or fifteen different ways to outline your message. But we will focus on one specific proven technique that works. And I would say, the majority of business presentations. So…
Brittney: So, my, my question to you is, in ten years of doing presentations and being in the presentation business, you still outline your presentations in this way?
Scott: Oh yeah! For sure and this is a technique that we would typically recommend and encouraged for most of our clients. So, you can talk all day long about the importance of the storytelling and narratives and all that stuffs but if, if, having a core outline isn’t the foundation of it all, you’re not gonna succeed with you’re talking.
So, this specific format that we’re gonna recommend today is the one that again is something I’m always gonna encourage to really to any client. Whether you’re giving a pitch, selling something, pushing your product and your service, informing someone, motivating someone. Again, its a technique that, I honestly think works every single time. So…
Brittney: And we got a tease in the opening of this podcast that outlining your presentation will increase the likelihood that your audience remember what you’re saying. Is that just something you made up or …. ( Brittney laughing together with Scott)
Scott: (Laughing) No, it’s it’s actually science-based. There’s actually a study done not too long ago by, by Stanford of all universities.And they basically just study on those that sort of structured their talks versus another group of folks that did not structure their talks. What they found is that, those who have actually outlined their presentations. Those specific messages are forty percent (40%) more likely to get retained and remembered by their audience.
And, that’s a pretty powerful stats. So that within in. It’s own ride is testament that you really need to start the journey and outlining every single talk that, that you give. Uhm?
So with all that tip, we’re gonna walk you through, again, sort of this proven technique that again, we strongly feel will make a radical impact on any presentation that you give. And so, uhm..
Here’s the good news! The exciting thing about it is that the format that you already know and it’s, tell much you’re gonna say. Say it! And then tell them what you’ve just said. So you’ve probably heard this in your entirely life but as much as we all know it. I, you know, being someone who’s worked in a presentation space for over a decade now, I rarely see decks cross my desk that have that format. And tell me what you gonna say, say it, and tell them what you’ve just said.
So, more specifically, if you wanted to put this on a business context. It’s comprised of five unique stages. And that’s what we’re gonna unpack for you guys today.
So let’s go and kick it off. We’re gonna talk about stage number one which is the whole idea of really setting the tone and sort of teasing your main idea.
And teasing, kind-of what you’re about to unpack is you go through your talk. And so what we would recommend here for stage one before this whole idea of tell them what you gonna say.
Stage one is really again to set the mood and set the tone and the best way to do this is generally to open with some sort of story.
Scott: And, there are number of different ways you can tell a story. You could use tension and discovery. You could use a user-experience story. You could use the visual metaphor. Uhmm?
Really anything that that you’ve seen probably in your favorite book or your favorite movies. Any one of those storytelling technique would actually work in the stage one.
So I’ll use an example. I know we both, both grew up in the 80’s, so….
Scott: And I’m sure, hopefully, you’re probably grew up sometime in the 70’s, 80’s, or 90’s. I would assume if you’re listening to this podcast. The movie “Jaws”, that had a classic technique called tension and discovery.
Scott: Where it built up to that climactic moment, so the beauty of that film and Spielberg is you didn’t see the great white shark until the very end. In fact, like the last fifteen minutes of that film. So you see the shark thing, you here the haunting sound of the cielo which tension, tension, tension. And then, you have sort of that, wow moment at the end , a discovery moment.
That whole idea of tension- discovery something I learned from a book called The Confidence Course. It’s not really rocket science but it really gains us the classic problem solution. You have the problem, there is the shark fin, there is the great white shark and that solution, aha moment comes at the very end when you see the shark for the first time.
So, tension and discovery, circling back around. If you think about your favorite movies. Movies like “Fargo”, kinda starts and ends in the same way.
Again, those little clever storytelling techniques goes a very long way to, to open your talk.
Brittney: And, I like the idea that you don’t have to come up with a story of your own. You can use something that’s familiar, like really famous movie or a famous story that most people have already heard. But, in the beauty of that, is that people are gonna relate to it. Their gonna have their own memory associated with Jaws or Fargo, or some historical events.You know, and so, I think that it’s kinda of great because it, for me, when it comes to storytelling.I automatically start to panic. Like, “Oh, crap! I’ve gonna come up with a story”. But really, it’s just finding the right one that goes along with the message that you’re gonna portray.
(Laughing with Scott):
Scott: Yeah! So, all I have to say is really, again, in stage one is about essentially setting the mood. If you wanna to set the mood on the right way, pull from a story. That usually the best technique to, again, set that tone. And, set the dynamic of where you wanna take your talk.
Then, will get in to stage two which, we would like to call on unveiling the mystery, which is really all about previewing your three points.
So, today, I wanna talk about A,B, and C. So, walk you through a practical example of what we mean by that. So, I know,you growing up in the South, really loved, you know, your dad, chevy’s, corvettes, all of that stuff.
Brittney: And Griffin Kentucky, so corvette is, you know, is sort of made and it’s just kinda their source of pride. So, were not just there for fried chicken.
Scott: Yeah! (Brittney and Scott are laughing) So, we’ll use Corvettes as kind of our foundation here to talk about. We’ll just imagine that we’re giving a presentation about Corvettes. And we’re gonna pick through points about Corvettes.
And so, in this stage, one thing we would wanna talk about, maybe let’s say, your dad, and maybe growing up with your dad, and his love for Chevy but more specifically his love for Chevy Corvettes, that’s gonna be your story. Correct?
Brittney: Right! Right!
Scott: And then, stage two would be, well, now that we’ve set the tone for Corvettes and Chevy, we wanna talk about three things surrounding Corvettes. So maybe something like, Corvettes are beautiful, they’re fast and there’s great community.
So,that’s stage two, you’re just simply gonna preview how they’re beautiful, they’re fast, and there’s great community.
Scott: And that’s all stage two is all about. It’s that simple as that.
Brittney: For, but for the purpose of unveiling these three points, remind me why there’s just three. Why not four? Why not five? Why not two?
Scott: Yeah! So, I’m a big believer, obviously, I have a company called Ethos3 for a reason. And, it’s because everything in presentations are done in threes.
And, it could be a simple thing, such as, you know, one-two-three-I forget. No one’s gonna remember your fourth point, your fifth point, your tenth point. And, if you go back to the days of Aristotle where he talked about logos, ethos, and pathos. Logos being evidence. Ethos being credibility. Pathos being passion and, you know, enthusiasm. Obviously, I believe in that, that’s why my company Ethos3. Really everything in presentations are done in threes. All the more reasons to have three main points and only three points when giving a talk.
In this case with Corvettes, it’s they’re beautiful, they’re fast, and there’s great community. And that leads us to stage three which is the whole idea of informing and igniting where you wanna unpack each one of these three main points.
So point one is they’re beautiful, point number two is they’re fast and point number three is there’s great community. So, we’ll just kinda give you a few examples or talking points for each one just to help you kinda capture the whole idea.
So point one, so let’s say we’re talking about how they’re beautiful.
Brittney: Right, they’ve a very distinct look when you know a Corvette when you see it.
Scott: Ahh, they come in multiple different colors.
Scott: Red color being the most popular.
Scott: But you can get a white one, you have a black one.
Brittney: Have you ever seen a purple one? (Laughing)
Scott: Purple one? Yeah!
Brittney: And then, you know, you can get them in different options. Like, famously I think in 80’s in particularly, in a bit head is tee tops. Uhm! Convertible and all of that. So, yeah, their beautiful.
Scott: For the sake of this talk, so those would be your talking points for point number one. You can spend thirty seconds per point, two minutes per point, whatever you wanna do there.
Then get in to point number two, where we gonna talk about how Corvettes are beautiful.
Brittney and Scott: Or they’re fast.
Scott: Sorry! they’re fast. (Brittney and Scott laughing). So, I don’t know…
Brittney: Yeah! You could talk about the, you know, zero to sixty, how many milliseconds. Sorry guys, we don’t exactly know that to be what exactly number that is. Uhm? You could talk about that, you could talk about the engine, uhm???
Brittney: Horsepower, wheels, like aerodynamics to list a few but you would do three, obviously. Pick your three main.
Scott: So there is beautiful, fast, and then the third one would be great communities. So talking points for this could be, maybe like ah, online forum that you could participate in…
Brittney: They’re actually Corvette groups, physical groups, that will get all their Corvettes together and drive around. You know, they might take short road trip, three hours away. They’ll drive somewhere, eat at a great restaurant and then, drive back home.
But, in Kentucky in particular, you’ll see just, you’ll be in the highway, just see lines of Corvettes driving down the highway. That’s a really good one. Then, the third one, is the Corvette museum and manufacturing plant in Bowling Green, Kentucky will actually host events like people will come down with their Corvettes and its just Corvettes everywhere.
You can, you know, you can walk around and look at them and so, that’s another, you know, couples of versions of community there.
Scott: So, as you can see obviously whether its point one, two or three, beautiful, fast or community. There are plenty of different talking points that you can put from, but you get the idea?
You’re starting with stage one. You’re talking about some sort of Corvette’s stories someone fussy, you, growing up with your dad, his love for Chevy. So, because of that love, you wanna share that same passion, then you gonna talk about Corvettes and how beautiful, fast and great community. Plus, you could talk about with each one.
And then you get in on stage four which is the review and that’s where you gonna basically remind everyone of what you just have talked about. So, before we get into that and unpack stage four which is a simple stage. We gonna take a quick break and we will be right back.
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Brittney: Welcome back as we’re returning to how to outline your presentation and the importance of it. As you remember, we’ve already went through the first three stages of our five-stage outline.
One, which is tease your story or tease your problem that you’re unveiling.
Two is actually unveiling your three points. Talking about the three main points of your presentation that you wanna highlight.
And number three, is informing and igniting those three points. Really just unpacking them point by point. Giving some examples of why each one is unique and different and important.
So on to number four, now we are locking it down. (Laughing) We’re locking it down, we’re gonna review those three points with our audience.
Scott: Exactly! So here it’s, it’s pretty simple. It’s as easy as stage two. Stage two, you previewed it, stage four you review it. You’re reminding them that, “Hey! We’re talking about the A,B, and C!”. In this case, we’re talking about Corvettes being beautiful ,fast, and great community.
Brittney: Do you? When you’re giving the presentation, do you try to keep these two stages? Number two, unveiling your three points, number four, reviewing them, do you try to keep that stage pretty simple really just one, two, three and then again, one, two, three, like not trying to get to wordy?
Scott: Exactly! It’s just simple as previewing and reviewing. You’re not, you’re not spending an enormous amount of time here. I mean, it can literally be as fast as thirty seconds or ten seconds depending on the nature of your talk.
So, yeah, the idea is to…
Brittney: So you don’t get to stressed all about this.
Scott: No, not at all. If you gonna spend some time, obviously, you get to spend a lot of time in stage three coz that where you unpacking everything.
Scott: You probably, dedicate some time in the beginning to set that mood.
Scott: Then, a little bit in the end to bring it all together. But, yeah, stage two and stage four, your should you be going through a lightning fast.
Brittney: And what I like about stage five, is, you actually call it the launch stage. And most people think about the closing of their presentation to really just kinda be. You know, like a closing. You always think of a song “Closing Time” . You know, like, turn down the lights, you know….
Brittney: Yeah! Everyday we go home, we gonna lock the doors but I like this idea of this is actually your launch pad. And this is where you gonna get your audience to kinda take the leap with you to do whatever it is you’re asking them to do.
Scott: Yeah, it is to me, stage five is probably the most important, uhm, for the fact that your whole presentation exist because of stage five. That you’ve shared everything you’ve just shared to get them to do whatever you want them to do in this launch sequence.
So, in this case, if you’re talking about, you know, the greatness of Chevy and Corvettes. Well? What’s the purpose of that? We’ll its either, to have people buying to your same level of enthusiasm. That’s great! That’s more, maybe inspirational or motivational but hopefully it’s a little bit more logistical. So maybe, its like, you want them to also buy a Corvette or you want them to buy a Corvette because there is a discount or it’s gonna change their life whether it creates memories like you did as a child while growing up with your dad that you’ll never forget. Uhm..
Everything should build up to that moment. So, to that ask, which is your call-to-action. Like, what you want them to do next.
So couple of different tips here. I know you’ve got one that you’ve feel pretty passionate about which is call-to-action and…
Brittney: Yeah! In sales, you know, it was always to caught, to create, a sense of urgency and to make sure that whenever you’re giving that call to action, you give some type of incentive for it to be right now.
You know, to act right now. Uhm., because the longer people go away from your presentation or your speech or whatever it is that you’re doing uhm, the less likely they are to act. So you wanna give them an incentive to do it right now.
So, for me, that was always, you know, do this today and you get x,y, or z. Or, this discount that I’ve never offer before. That kind of thing.
Scott: Yeah! So the whole idea of keeping it, keeping that purpose there and then one other thing that I would add to that is, is really trying to harness the, the power of the word “because”. There was a Harvard study done years ago.
Brittney: You’re bringing in a big dogs today.
Scott: Yeah, I know.
Scott and Brittney: Stanford…
Brittney: Harvard? Whooooooo!
Scott: And ah, (Laughing) they did a study on some speakers and those that did not utilize that word “because” only sixty percent (60%) of those that heard the call-to-action participated in it. So, conversation, if we say, you’ve given a talk for forty-five minutes and you want the people to buy a book. Well, those folks who said, “Okay, I talked about this list and go buy that book!”. Only sixty percent (60%) did it.
Well, came back, gave the same presentation, modify the call-to-action and added the word “because”. So now you needed to buy this book because, your gonna learn about A,B, and C or its gonna change your life” , etc. That’s sixty percent (60%) participation right jump-up to ninety four percent (94%).
Brittney: That’s a big jump!
Scott: Yeah! So, if you can, if you kind a coupled of the power of doing it like keeping it timely but then adding the word “because”, now it’s completely relevant and they know there is an outcome from it. Uhm? Most people are gonna be more prone to actually participate to your call-to-action.
So, that’s what you should do in stage five. Have that call-to-action. Use those strategies and you should see results.
Brittney: Yeah! I think this is great. It’s a great outline, it’s simple. It’s easy to, for people to, you know, any topic or presentation that they’re giving. You can filter into these different sections very easily.
Scott: Yup! So, there you have it guys. Five simple stages to follow. It’s a the proven technique. It works every time you give your presentation. So, if you’re looking to outline your presentation, you know, next week, next month, next year. Use this format and it guarantee, you will see results.
Brittney: See you next time!
Narrator: Thanks for joining Scott and Brittney on another episode of The Presentation Mentor Podcast.
If you are looking to improve your presentation skills, be sure to check out The Presentation Mentor Online Course at presentationmentor.com.
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